Netflix names Bozoma Saint John as chief marketing officer
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Netflix names Bozoma Saint John as master marketing officer
Bozoma Saint John, CMO of William Morris Endeavor, speaks on stage at the Women In The Earth Top in New York, U.South, April 12, 2019. REUTERS/Brendan McDermid
REUTERS: Netflix Inc on Tuesday appointed Bozoma Saint John as the streaming behemothic's chief marketing officer, starting in August, adding a high-profile Black executive to senior management.
Saint John, who has been vocal about inequality in corporate America, joins from amusement and talent agency Try where she was the head of marketing since 2018. She too previously worked at Apple tree Inc and Uber Technologies Inc.
The appointment comes at a time equally U.S. companies are looking to diversify their workplace.
The death of an unarmed Black human, George Floyd, at the hands of police has triggered protests in the U.s.a. confronting racism and police brutality, while too reigniting the debate of diversity in America'south corporate boardrooms.
Netflix, earlier in the day, said it will allocate 2per cent, or nearly US$100 meg, of its cash holdings to financial institutions and organizations that directly support African-American communities in the United States.
(Reporting by Shanti S Nair and Neha Malara in Bengaluru, editing by Peter Henderson and Uttaresh.Five)
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